Kristin Juszczyk has reportedly secured a licensing deal with the NFL and that is fantastic for everyone involved.
Kristin, who is married to San Francisco 49ers fullback Kyle Juszczyk, has made waves for her viral clothing designs during the NFL’s postseason. She first made headlines when Taylor Swift wore a custom puffer jacket featuring the name and number of Kansas City Chiefs tight end Travis Kelce.
But as noted by our own Meghan L. Hall, Swift’s custom jacket was not the only impressive design work from Juszczyk. She has also made incredible jackets for four-time Olympics gold medalist Simone Biles, 2012 Miss Universe Olivia Culpo, and four-time NBA champion Klay Thompson.
Fortunately, her licensing deal will allow her to continue to make more unique items that could potentially appeal to a wider audience if she chooses to go down that route.
The NFL has reached a licensing deal with Kristin Juszczyk who designed Taylor Swift’s viral custom puffer jacket
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🎥 Tiktok (kristinjuszczyk) pic.twitter.com/4rDrf7SDgc— Sportico (@Sportico) January 30, 2024
Asli Pelit, a sports deals sporter, has more information (via Sportico):
“Juszczyk has been granted a license to use NFL marks in men’s and women’s apparel designs, the league said, declining to disclose financial terms. She previously made a jacket for the wife of Kansas City Chiefs quarterback Patrick Mahomes, as well as Swift, who is dating Chiefs tight end Travis Kelce.
The 49ers face the Chiefs in Super Bowl 58 on Feb. 11 in Las Vegas.
The combination of Swift, who has 279 million Instagram followers, and the Super Bowl, historically the most-watched TV show of the year, gives Juszczyk a unprecedented sports marketing opportunity.
Juszczyk’s one-of-a-kind puffer jackets have made a big splash on social media after Swift wore it to the Chief’s playoff game against the Miami Dolphins earlier this month.”
This is great news not only for Juszczyk and her family but potentially for NFL fans everywhere who can potentially support her work.
