President Donald Trump famously rehabilitated his image from being known as a businessman with a string of bankrupt projects behind him to that of a hard-to-impress tycoon through the medium of reality TV, playing up myths of untold wealth weekly to viewers of The Apprentice on NBC.
Now, one U.S. government department is considering a new venture that could well appeal to his nostalgia for those days atop the TV ratings when he was lauded for his primetime success by a media industry he now largely despises.
