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The Independent UK
The Independent UK
Lifestyle
Brittany Miller

Krispy Kreme issues apology after accidentally showing offensive word in new ad

SAUL LOEB/AFP via Getty Images

Krispy Kreme has been under fire after releasing a new campaign containing a highly offensive racial slur.

The campaign, developed by the creative agency Abel in collaboration with Limehouse Production, used the concept of a celebration to sell the iconic doughnuts. The ads encouraged potential buyers to turn to Kristy Kreme doughnuts for birthday parties, sporting events, or other major milestones.

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