Krispy Kreme and Xbox are once again uniting. Not only will the Forza Horizon 5 inspired Ultimate Taste Adventure range be available in-store, but there will be a number of surprise additions along the way. The partnership will see the brands collab on not only on limited-edition doughnuts, but they will also be offering the chance to win one of 140 Xbox Series S consoles by purchasing the Taste Adventure Dozen, Choose Your Own Dozen or 3 Pack.
Fans will get a one month Free Xbox Game Pass Ultimate subscription with each initial purchase. The Ultimate Taste Adventure range will be available to buy in Krispy Kreme shops across the UK and Ireland, or in cabinets within selected supermarkets and service stations between June 6 and July 3.
The Forza Festival doughnut filled with raspberry and kreme and topped with icing + a Forza logo sugar plaque will be joined by the Game Changer doughnut, with a brownie batter filling and topped with icing + an Xbox sugar plaque.
There will also be some exclusive, ‘money can’t buy’ drops and surprises up for grabs throughout the campaign. Nadine Singler, Director of Brand Communications & Sustainability at Krispy Kreme UK said: “We are super excited to once again partner with Xbox and its hugely popular Forza Horizon 5 game this year. Our new collab will bring people together to enjoy our delicious doughnuts as well as giving customers some incredible opportunities to win some surprise goodies along the way.”
