We all know that Kris Jenner is a branding genius. From her role in producing Keeping Up with the Kardashians to her support in building her daughters' careers, Jenner is a force to be reckoned with. Her latest rebrand, which turns household cleaning products chic, might be her best yet.
Kris Jenner started her household cleaning brand, Safely, in 2021 with fellow celeb mom Chrissy Teigen and Good American co-founder Emma Grede. Safely is the full package: the certified B Corp is committed to sustainability, health, and clean living. The cleaning products are designed to be healthy for the planet, healthy for you, and effective on tough messes. Though Chrissy has since left the brand, the principles that run the brand haven't changed since it first started.
