it’s held somewhere
public
for us regular folks to walk by and gawk at… before the relentless posting on social media starts.
Well, someone has finally stuck it to the alfresco fiasco. Kraken Black Spiced Rum digitally hijacked the cringe party over the weekend with its own Pîcnic en BlacK.
love
Kraken Black Mojito
translates to ‘dinner in white’ — a groundbreaking theme, I know. The ~exclusive~ night costs a pretty penny and enforces the white dress code for a feast with a stack of other folks. The key is,
Gives you the ick, doesn’t it?
It’s giving ‘reality TV show drama’ but we it.
With fringe culture influencers, the brand flooded social media feeds with a subversive twist on the summer occasion. Hosting a series of smaller, inclusive and much less pretentious Pîcnic en BlacKs on social, to drown out the white (read: wanky) noise. Brazen approach? Yes. Was it 100 per cent called for? You betcha.
As a wannabe hipster, seeing pics of edgier influencers wearing all black, sipping on cans of the new , and snacking with the freedom to spill on their dark clothes was a refreshing breather in my feed.
If you missed the strange social media battle unfolding on Saturday, check out some of the highlights, below.
Would scoff all…
In my head, they’re watching the chumps at Dîner en Blanc.
It’s giving ‘relaxed’.
No sand in sight.
Gimme that cheese board, stat. Please enjoy the Kraken Black Mojito responsibly, 18+ only.
The post Kraken Took A Jab At *That* Popular Influencer White Party By Hijacking The Event On Insta appeared first on PEDESTRIAN.TV .
