Kraken, one of the largest crypto exchanges in the U.S., is offering a white-labelled version of its trading platform to financial service companies, the company announced Wednesday.
The new service, called Embed, seeks to make it easier for traditional banks, fintechs, and other financial service companies to allow their customers to trade crypto from within their own websites. In turn, it will give Kraken access to more users. “We want to enable basically every fintech, neobank, any kind of financial institution out there, to give access to their clients to be able to buy and sell crypto,” Brett McLain, head of payments and blockchain at Kraken, told Fortune.
