PUBG turned six in 2023, and while the battle royale genre has become wildly popular since Krafton first launched the game in 2017 – partly thanks to PUBG’s success – the original is still going strong with a dedicated, and growing, audience GLHF spoke with PUBG director Taeseok Jang via email about navigating the competition and maintaining an engaged audience when so many other distractions and options compete for attention.
