The bigger a company is, the more faceless it can seem. That's arguably yet another reason why racing can make a difference in how an OEM is perceived among its fans. Companies are companies, but racers are people.
And people, well, they have stories that you can grow attached to, want to learn about, and want to follow. Friends, let me introduce you to the blistering success of Formula 1: Drive to Survive on Netflix. I kid. But also at the same time, not.
