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Kove 400RR Makes Its Way To The Philippines Under Bristol Branding

It's common practice among Chinese motorcycle manufacturers to launch their models in multiple markets under different brand names. This is either a marketing strategy to better match the models to the respective cultures in those countries, or a strategic partnership with brands that already have a presence in said country. 

For example, Chinese marque QJ Motor has a number of models available in the Chinese domestic market, which are otherwise re-branded under its sister companies—Benelli or Keeway—in countries in Europe and Asia where these brands are already established. It seems that Kove, a fairly new motorcycle company also from China, is adopting the same strategy in the Philippine market. At EICMA 2022, the brand made its debut on the global stage, and made it clear that it had intentions of establishing a global footprint. Its sportbike, the 400RR, has entered the Philippine market as a model under Bristol Motorcycles' portfolio. 

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