HelloFresh has polled the UK on what’s in – and what’s out – of our kitchens in 2023 and fans of the fry-up will be pleased to learn that just 17% of us think it is ‘old fashioned’.
Other favourites, like a TV ready meal, are here to stay, with just a fifth of Brits saying they’re on the way out. Recipe books didn't fare so well in the research, with 37% of under-45s giving them the thumbs down as old fashioned, in favour of recipe videos on sites like TikTok.
Dinner parties are set to make a return this year, as 79 per cent of Brits say they are more likely to cook at home than go out during the cost-of-living crisis, with over half (57%) agreeing that they’ll celebrate birthdays and other special occasions by cooking up a storm in the kitchen for friends and family.
Korean food is set to take its place in the spotlight this year, according to over a quarter of the nation, with dishes like kimchi (salted fermented vegetables), bibimbap (mixed rice bowls) and bulgogi (Korean BBQ beef) enticing British palates.
West African foods are rising with a fifth of the nation expressing interest in the cuisine, so dishes like Joloff rice and fufu (plant-based side dish), familiar in Ghana and Nigeria, can be expected to appear more often in British kitchens and on restaurant menus.
Mimi Morley, Senior Recipe Development Manager at HelloFresh UK, said: “Many basics we’ve turned to for comfort over the years aren’t seeming to decline in popularity, and we’re continuing to keep them as firm favourites. Alongside this, we are continuing to diversify our tastes largely inspired by cuisines from overseas, our increasingly multicultural communities, and recipes discovered on social media.
“Dining and celebrating at home also looks to be a popular choice for this year, with consumers looking to brush up on their cooking skills, to make restaurant quality meals from home to save money and embrace community, with dinner parties and cooking from scratch to be at the forefront of British food culture”.
