'The Hell of the North leads to paradise'. That is the title that new Paris-Roubaix champion Wout van Aert gave to the Strava activity he posted up for the race, although he wrote it in French: 'L'Enfer du Nord mène au paradis'.
Next to it the Belgian added a pair of emojis – a finger pointing skyward, and a champion's cup. The former is a replication of the Visma-Lease a Bike rider's winning gesture, in which he remembered his Verandas Willems team-mate Michael Goolaerts, who passed away during the 2018 edition.
