KOLKATA: When the 1983 Cricket World Cup started, workers at the newly founded Titagarh Group asked their founder, Jagdish Prasad Chowdhary, for TVs to watch the matches. Chowdhary got each of the workers a TV at wholesale rate, offering a 12-month payment plan. Ever since, a tradition was established: Every year, Chowdhary would ask his employees what they wanted and he would fulfil their demand.
Rashmi Chowdhary, who married into the family in 1994, continued the tradition of helping out the employees in whatever ways possible and also giving back to society, helping the underprivileged. Titagarh Group engaged itself in social services long before India's Companies Act made CSR mandatory in 2014.
