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AAP
AAP
Adrian Black

Online seller uses AI to hype results as sales boom

Kogan shares have jumped on the back of a good first-half sales result. (Tracey Nearmy/AAP PHOTOS)

Online retailer Kogan has posted double-digit first-half earnings and revenue growth, but its New Zealand sibling continues to drag on group profits with a disappointing start to its fiscal year.

Kogan.com, which includes the Dick Smith, Matt Blatt and Brosa brands, grew first-half gross sales by more than a fifth to $501.6 million, as its bottom-line net profit grew 16 per cent to $12 million.

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