Once a byword for companies that failed to keep up with the times, ‘Kodak’ used to be uttered in the same breath as ‘Blockbuster’. But not any more. The comeback king has been revitalizing its fortunes largely by betting big on its ultra-cheap PixPro line of compact cameras – you know, the kind of camera we were all assured was dying out. The company that first made its name with point-and-shoot cameras a century ago is doing so once again.
In 2025, PixPro was king. These little compacts, many of which can be picked up for two-figure prices, topped the charts again and again, with Kodak’s compact camera market share leaving the likes of Fujifilm, Canon and Ricoh in the dust, particularly in Japan. And with new film stocks being distributed by Eastman Kodak, and playful novelty cameras blowing up on Instagram, it’s fair to say that Kodak has had its share of successes.
