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Digital Camera World
Digital Camera World
Gavin Stoker

Kodak was the biggest photo brand in the world. But now its Moments business is being sold to Cewe, it risks becoming a zombie brand

Zombies breaking out of blue gates with a Kodak logo on them.

At what point does something move so far away from the original source that it exists in name only?

Or, to put it another way, when all original components, meaning and context have been replaced – rather like a legacy rock act still performing, yet with none of its founding members – is it reasonable to still refer to it in the same way?

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