Many film photographers fondly remember Kodak Ultramax 400 as the first color roll they ever ran through a camera – it certainly was for me. One of Kodak’s comparatively affordable ‘consumer’ films, Ultramax 400 is squarely pitched towards beginners.
As such, the predominant design ethos behind Ultramax 400 is ease of use. Its ISO of 400 means you can get away with comparatively low light levels and still obtain usable images. Despite this, it’s not overly grainy, and does a decent job of capturing detail. It likes to be shot at box speed, but you aren’t going to ruin your day by over- or underexposing by a stop. It’s a bit of a Swiss army knife – in most shooting situations, Ultramax is probably going to be okay.
