Conventional wisdom had it that placing cameras in mobile phones has led to the gradual decimation of the traditional camera market. When the Kodak Pixpro FZ55 launched simple point-and-shoot cameras like this had practically disappeared... and that meant if you wanted a compact camera for around $100/£100 you bought this or its similar sibling the Kodak FZ45. They were highly successfuly... and then compact cameras became trendy again – and for ages it was even hard to find the FZ55 in stock.
Four years on from its launch, the FZ55 remains as popular as ever – although other manufacturers have spotted the boom in low-cost camera sales, so it has more rivals.
