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Digital Camera World
Digital Camera World
Paul Burrows

Kodak Instamatic: a brief history of the best-selling camera that shot the swinging sixties

Kodak Instamatic 333 X camera.

If you were born in the Sixties or grew up in that decade, there’s a very good chance that the key milestones in your early life were documented by an Instamatic camera… most likely badged Kodak, but possibly also from Hanimex, Halina, Ricoh, Agfa and Minolta among quite a few others.

Kodak made its name – and, for many decades, its millions – devising cameras to bring photography to the masses. It was the lifelong obsession of the company’s founder, George Eastman, and it all began in 1888 with the original ‘Kodak’ box camera. This was more a complete system than just a camera, and the idea was that users never had to handle the film. 

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