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Benzinga
Benzinga
Entertainment
Chris Katje

Kobe Bryant's Legacy Lives On With Metaverse Push, New Products

Kobe Bryant KO NBA Vanessa Bryant

When legendary NBA player Kobe Bryant passed away in 2020 at the age of 41 he left a lasting legacy on and off the court. This legacy continues with several product launches and new plans to bring his brands to the metaverse.

What Happened: The Kobe Bryant estate led by Vanessa Bryant has filed new trademarks for the Mamba and Mambacita brands in the metaverse, according to trademark attorney Josh Gerben of Gerben Law. The trademarks are nods to both Kobe and his late daughter Gianna “Gigi” Bryant.

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