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The Guardian - UK
The Guardian - UK
Business
Alexandra Topping

‘Know your audience’: BBC 5 Live chief on the station’s staying power

Heidi Dawson inside the control suite for Studio 11, at Quay House, Salford.
Heidi Dawson says 5 Live phone-ins are ‘an antidote to the echo chamber’. Photograph: Joel Goodman/The Guardian

More of the BBC needs to be based outside London to reflect the “conversation of the nation” and secure its future, according to the controller of BBC Radio 5 Live.

As the station celebrates its 30th birthday on Thursday, with a series of shows and tributes, Heidi Dawson says 5 Live is well placed to see off the multiple headwinds buffeting its HQ in London, including a further £200m in annual cuts announced by the BBC’s director general this week.

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