The beauty industry is revolutionizing - becoming more realistic, natural, and innovative. From skinimalism to veganism, blue light blocking and now anti-inflammatory, the skincare beauty and personal care space in India have witnessed numerous trends this year. A growing no. of consumers have leaned towards a minimalistic approach because of the emphasis on natural skin and simplified skincare routine. Also, the new age consumers are more aware of blue light protection as a trend because of the pandemic since staying indoors has substantially increased our exposure to HEV light.
The leading personal care trend of the season is anti-inflammatory skincare. With the country heading towards the festive season, people want to restore their healthy, natural skin before the grand events. Thus, we are observing a massive uptick in demand for anti-inflammatory skincare products. The demand for these products has gone up by 90% in the last 2 months on our website. The new-age consumers understand that treating the root cause of inflammation will be the foundational step to achieving the ultimate festive glow.
