The beauty industry is revolutionizing - becoming more realistic, natural, and innovative. From skinimalism to veganism, blue light blocking and now anti-inflammatory, the skincare beauty and personal care space in India have witnessed numerous trends this year. A growing no. of consumers have leaned towards a minimalistic approach because of the emphasis on natural skin and simplified skincare routine. Also, the new age consumers are more aware of blue light protection as a trend because of the pandemic since staying indoors has substantially increased our exposure to HEV light.
The leading personal care trend of the season is anti-inflammatory skincare. With the country heading towards the festive season, people want to restore their healthy, natural skin before the grand events. Thus, we are observing a massive uptick in demand for anti-inflammatory skincare products. The demand for these products has gone up by 90% in the last 2 months on our website. The new-age consumers understand that treating the root cause of inflammation will be the foundational step to achieving the ultimate festive glow.
Rise of anti-inflammatory skincare
We are becoming more aware of the inflammation impact on our bodies and overall health, including our skin. Inflammation is an important natural process that separates and neutralizes possible injuries. However, it can also become harmful if it goes out of control. So it is essential to have everyday skincare products containing ingredients that soothe and calm skin. Anti-inflammatory ingredients are all antioxidants, which help our bodies tackle the damage caused by free radicals. Anti-inflammatory skin care refers to a category of products that ease the body’s natural response to inflammation. This is where skincare comes into play. These products help relieve irritation and activate the healing process in the skin.
Treatment to combat inflammation
Anti-inflammatory skin skincare contains ingredients that effectively prevent skin inflammation. The right anti-inflammatory ingredients work by minimizing the body’s negative response and blocking the effects of certain enzymes that contribute to inflammation. Aloe is the first ingredient to search for in anti-inflammatory skincare products in order to reduce inflammation brought on by a sunburn. Furthermore, aloe vera is a widely available
anti-inflammatory component that can be found in skincare products all over the world. Another ingredient to look for in anti-inflammatory skincare is Niacinamide or vitamin B3. It is a phenomenal ingredient for preventing and treating skin sensitivity. Niacinamide boosts hydration levels, protects ceramides, repairs a damaged skin barrier, treats inflammation from acne or rosacea, and is gentle enough to calm redness on even the most sensitive
skin. This ingredient works well with virtually all other ingredients and products in a skincare routine.
With inputs from Anurag Kedia, Co-founder and CEO, Pilgrim.
