Knock-on effect: Greens to target ‘quiet Australians’ with winning campaign template

‘Where we’re able to do that sort of community organising and door-knocking, our vote surges’: New Griffith Greens MP Max Chandler-Mather out in the community during the election campaign. Photograph: Jono Searle/AAP

Brisbane’s new Greens MPs talk about the moments they “flipped” voters – the driveway conversions of climate unbelievers or hostile folks who had only ever supported the major parties.

The party’s “social work” style doorknocking campaign – focused on building relationships and listening to voters’ material concerns rather than spruiking – proved wildly successful in Brisbane, culminating in the capture of three federal seats.