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Fortune
Fortune
Prarthana Prakash

Buy-now, pay-later giant Klarna says it will ‘double down’ in Europe after reporting major growth in the region

a picture of klarna's app on a smartphone home screen (Credit: Ute Grabowsky—Getty Images)

The popularity of buy-now, pay-later (BNPL) apps like Klarna skyrocketed amid COVID-19 lockdowns as people resorted to online retail therapy, helping the Swedish company reach a valuation of $45.6 billion in 2021. 

Just a year later, however, that value had dropped by 85% amid tough market conditions in the tech world.

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