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Benzinga
Benzinga
Business
Marc Guberti

Klarna's New BNPL Debit Card Got 1 Million Sign-Ups In 11 Weeks. Here's How It Can Change Consumer Spending.

Klarna, Shanghai,china-march,12th,2024:,Klarna,Company,Brand,Logo,On,Website

Buy now, pay later giant Klarna's (NYSE:KLAR) announced in a press release that its new debit card surpassed 1 million sign-ups in 11 weeks. The strong demand highlights the growing popularity of the buy now, pay later model.

The Klarna Card automatically integrates the buy now, pay later model into every purchase, and its growth is accelerating.

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