Good morning, Broadsheet readers! Jill Biden is on the cover of Vogue, Marine Le Pen's party wins big in the first round of French elections, and Ellie Austin, Fortune’s deputy editorial director for Most Powerful Women, catches up with the CEO of viral haircare brand Kitsch. Have a great Monday!
- You 'do you. Cassandra Thurswell was 25 when she started hand-making hair ties in her Los Angeles apartment and selling them door to door. Raised in Wisconsin by a hairdresser single mom, Thurswell’s initial goal was to make “cute things” that the Midwestern women who she grew up around would enjoy and be able to afford.
“I was thinking about the young woman or girl and what she reached for every single day,” she recalls. “What’s something that I could do that no one else had put attention on? To me, that product was a basic hair elastic.”
