It’s hard to please everyone during the holidays – a fact most of us know a little too well. For stores, the challenge is even bigger: how do you make a collection with mass appeal that still feels cool, personal, and worthy of your holiday rituals? This year, West Elm ditched the one-size-fits-all approach, releasing one big Christmas 2025 collection that breaks down into four distinct moods, each more specific (and frankly, more stylish) than the last.
The first leans hard into holiday kitsch – a nostalgic nod to 90s mom-and-pop Christmas decor, when string lights were multicolored and the glittery Elmer’s-glue ornaments your kids made actually made it onto the tree. West Elm’s version is cheekier, swapping popsicle sticks for tongue-in-chic designs, like an ornament that looks like a tin of caviar.
