Premium lifestyle brand Lyle & Scott have announced an incredible commitment to support grassroots football across the world. It will begin with a seven-figure investment from the brand in the first year, with their Kits for Clubs campaign growing to offer new kits to tens of thousands of amateur players in seasons to come.
The campaign has been inspired by the growing financial chasm between the grassroots game and elite football.
Commercial revenue at the top of the pyramid has reached astronomical levels and Lyle & Scott recognise that the heroes of amateur football are at risk of being overlooked. Poor trickle down of funds hits small communities who are often the ones left to prop up local clubs.
