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Birmingham Post
Birmingham Post
Business
Andrew Arthur

Kitchenware firm ProCook posts half-year loss amid cost-of-living crisis

Kitchenware brand ProCook has reported a near 15% drop in half-year revenue amid “challenging” trading conditions driven by the cost-of-living crisis.

The Gloucestershire firm, which listed on the London Stock Exchange last year, revealed it had slipped to a pre-tax loss tax of £3.5m from a £2.4m profit a year earlier, amid a squeeze on consumer spending and “prolonged hot summer weather”.

Bosses at the family-run retailer recently downgraded full-year profit forecasts from between £4m and £6m to “approximately break even”, citing “weaker” than anticipated sales in the run-up to Christmas and rising operating costs.

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