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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Kiswe Mobile's Mike Schabel: Why the NBA's Phoenix Suns Are Still Going to Get Their 'Buckets' on Free Over-the-Air Broadcast TV

Suns Kiswe NBA OTA Sinclair
Devin Booker of the Phoenix Suns in playoff action.

One of the more surprising developments in the big Bally Sports regional sports networks Chapter 11 meltdown this past spring has been the migration of the NBA's Phoenix Suns and their local TV rights to the place from which they started, free over-the-air broadcast TV. 

In late April, the Suns and their siblings, the WBNA's Phoenix Mercury -- both operating under new ownership, billionaire mortgage lender Mat Ishbia -- announced they would not renew their distribution deal with Bally's operator, the bankrupt Sinclair subsidiary Diamond Sports Group. 

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