The increasingly tumultuous world of fashion, politics and commerce exploded this week with Adidas finally severing its lucrative business association with Kanye West or ‘Ye’, as he likes to be known.
West’s recent, and vile, anti-semitic remarks were the trigger for Adidas to act, but the rapper has been a loose cannon for a while now, palling around with Donald Trump and the MAGA’s and verbally attacking his former wife Kim Kardashian on Twitter.
