King Power is set to unveil a revamped store at Suvarnabhumi airport today, building on its collaborations with global luxury brands.
Aiyawatt Srivaddhanaprabha, chief executive of King Power Group, said his company was ready to welcome international travellers while also enhancing the airport's reputation as a regional aviation hub.
"On April 1, King Power is ready to welcome both arriving and departing travellers of all market segments, following our mission to implement a thorough store refurbishment," Mr Aiyawatt said.
"The makeover is inspired by our renowned banner 'World Junction' that has branched out into world fashion, world beauty and world duty free -- all converging to create the 'Duty-Free, World-Class Shopping Destination', a phenomenon that will make Suvarnabhumi the perfect regional aviation centre."
He added that this campaign would reinforce the image of Suvarnabhumi airport as a leading hub of world-class flagship stores of luxury products, as well as the region's top airport duty-free operator.
Furthermore, King Power has partnered with legendary fashion houses, including Louis Vuitton and Gucci.
Louis Vuitton will open its first store at the airport, while Gucci will use a video wall display to advertise its goods at Gucci's Suvarnabhumi store. This makes Gucci the first LED shop in an Asian airport.
The renovation also gathers more than 20 flagship stores of world-leading luxury brands, such as Cartier, Hermes, Ferragamo, Bottega Veneta, Saint Laurent, Balenciaga, Celine, Loewe, and Rimowa.
King Power's refurbished World Beauty zone will also feature brands such as Chanel, SKII, Lancôme, Estee Lauder and Dior.
Moreover, King Power has also revamped the entire World Duty-Free area into a hub for popular items like spirits and liquors, snacks, local and international souvenirs as well as Thai community products.
As for the airport terminal services, King Power will have a renovated The Atlas Club and King Power Space for its members too.
