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Axios
Axios
Business

Kim Mulkey's media relations strategy backfires

Kim Mulkey

It's becoming more common for companies, brands and public figures to use their own platforms to reach audiences directly, get ahead of media stories and shape the narrative.

Why it matters: By front-running a story, you risk drawing more attention to the negative coverage, extending the life of a news cycle and igniting the Streisand Effect.

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