Reliance Brands Ltd (RBL) has partnered with Kim Kardashian-founded shapewear and lifestyle label SKIMS to bring the global brand to India, with the first stores set to open in Delhi and Mumbai as the company expands into one of the world's fastest-growing premium consumer markets.
The exclusive partnership will see RBL operate SKIMS across physical stores and digital channels in India, marking the brand's debut in the country. The rollout will begin with stores in Delhi and Mumbai before expanding to other cities and channels over time.