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The Independent UK
The Independent UK
Lifestyle
Laura Hampson

Kim Kardashian to rebrand KKW fragrance following Kanye West divorce

Kim Kardashian Kanye West Kim Kardashian West KKW Fragrance Pete Davidson
Getty

Kim Kardashian has revealed that she will be “shutting down” her KKW fragrance brand just one month after she finalised her divorce to Kanye West.

KKW, which stands for Kim Kardashian West, will be rebranded as Kardashian says they will relaunch the fragrance arm of her empire under a “brand new name” in the future.

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