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Evening Standard
Evening Standard
Business
Simon Hunt

Kim Kardashian slapped with $1 million fine for unlawful crypto ad

Kim Kardashian Crypto SEC Gary Gensler EreumMax

Kim Kardashian has been slapped with a $1 million fine by the US markets watchdog for unlawful crypto advertising.

The model and businesswoman was paid $250,000 to publish a post to her Instagram page advertising EthereumMax crypto tokens. The US Securities and Exchange Commission said Kardashian posted a link to the EthereumMax website but failed to disclose the payment she received for the promotion.

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