Kim and Kanye fans questioned their parenting styles after their nine-year-old daughter North West was pictured in a full leather face mask at Paris Fashion Week.
Just two months after she asked photographers to stop taking her picture, the youngster has been seen attempting to conceal her identity as she headed into a hotel with an escort of some sort.
North covered her whole head with the covering as photographers and onlookers took snaps.
She donned a pair of black, platform, bedazzled crocs and black sparkly joggers to compliment the unique look.
Reports suggest North was with her mum when she was spotted in the unusual outfit.
She seemed to channel her style icon parents as both Kim Kardashian and Kanye West have attended events with their entire heads covered.
One person wrote: "Incredibly sad for this child!" and another said: "That's just not normal I don't care who you are."
A fan wrote: "She is a child, she should not be expected to dress like this."
And another said: "What the...? What kind of parent even BUYS this for a 9 year old little girl? Let alone allow her to wear it? This is not normal. That poor child."
One fan commented: "Something seriously wrong with Kim and Kayne parenting."
The Keeping Up With The Kardashians star left fans completely baffled when she turned up to the Met Gala last year in an all-black outfit that covered her entire body, including her face.
While Kanye West raised eyebrows with a full balaclava mask earlier this year at the Schiaparelli Haute Couture Spring/Summer 2022 show.
Dad Kanye is also in the French capital for Fashion Week but he was no where to be seen after his feeble attempt to hide his own identity when he attended a Balenciaga fitting earlier in the day.
North’s garment choice comes after she was previously seen holding up a sign with the word ‘STOP’ written on when she sat front row at a previous fashion event.
She was said to be frustrated at being the centre of attention from paps.
As a result of the viral clip, Kim again came under criticism after sharing several snaps of her daughter days after her plea with paps, which fans deemed unnecessary.
SKIMS mogul Kim is currently in France as part of Paris Fashion Week, and her oldest child that she shares with Kanye West hasn't left her side.
Naturally, the 41-year-old has been documenting her trip to the French capital on social media – and Friday proved to be no different.
Kim took to Instagram to post 10 images – six of which included North which resulted in a backlash from some pockets of her 323 million followers on the platform.
Users were quick to criticise the Hulu star for a variety of reasons surrounding North, including her receiving unwanted attention, being dressed uncomfortably, and being exposed too much in terms of the quantity of images of her being published online.