Kim Kardashian's clothing products are about to find a whole new customer base.
One American luxury store chain is rolling out availability of the clothing brand in its retail space.
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Skims shapewear and other clothing is now being showcased at Saks Fifth Avenue's New York City flagship store. It's also available on Saks.com.
"The dedicated, specially designed fifth floor space for Skims at Saks showcases the brand’s assortment of body positive collections including Fits Everybody, Seamless Sculpt and Cotton alongside its Soft Lounge and Boyfriend styles," according to RetailDive.
Skims also plans to have a presence in more Saks stores in the next few months. These will include locations in Houston, Boston and Bal Harbour, Fla.
The fifth floor at the midtown Manhattan store was designed in coordination with Willo Perron of Perron-Roettinger, the Los Angeles design studio.
"Greeting shoppers to the store’s main floor atrium is a visual installation designed by Skims with digital screens displaying a campaign of models wearing Seamless Sculpt shapewear walking across New York City’s streets," RetailDive wrote. "The campaign was shot and directed by artist Vanessa Beecroft."
Skims was founded in June 2019 by Kardashian and Swedish entrepreneur Jens Grede.
While Skims got off to a bit of a bumpy start after Kardashian was accused of cultural appropriation after originally naming her company Kimono, the company has found its financial footing and then some.
The company had a worth of $3.2 billion as of January 2022 after raising an additional $200 million from investors. Kardashian was $600 million richer only two years after Skims launched, Forbes reported.
Skims has also leaned into collaborations, leading to one with Fendi in October than sold out in 10 minutes and brought in more than $3 million.
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