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Evening Standard
Evening Standard
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Abha Shah

Kim Kardashian’s “British Chav” make-up is a disgrace

Abha Shah

(Picture: Matt Writtle)

Kim Kardashian has been turning heads for participating in the bad-taste new make-up trend where she gives herself a “British chav” makeover, complete with beige tide marks, universally unflattering sludge-brown lip liner and hyper-bold eyebrows. She is, to use a phrase of a friend, a wizard with a trowel.

Yet ‘chav’ — a word synonymous with poverty and vulgar taste, which was everywhere about 20 years ago — is nowhere now. The journalist Owen Jones showed comprehensively how it was used to monster people in his book Chavs.

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