Hulu's Kim Kardashian-starring show All's Fair has been renewed for season 2. The renewal comes as a bit of a surprise as the show debuted to a 0% critical rating on Rotten Tomatoes, which has since climbed to 3%, spawning a series of clips that went viral for being, frankly, terrible. Is this an example of a show actually managing to attract viewers, or is it another example of what I'll call the "Morbius effect?"
What is the Morbius effect, you ask? Well, back in 2022, Sony's Jared Leto-led superhero bomb Morbius had a particularly poor showing in its initial theatrical run. However, the studio infamously mistook the movie's presence as a meme to be mocked on social media as some kind of positive word of mouth, perhaps envisioning it as a "midnight movie" candidate, re-releasing the film to even worse reception.
