In 2021, Kim Kardashian shut down KKW Beauty. Next, she closed the curtain on KKW Fragrance in 2022. Then she introduced SKKN BY KIM in June of 2022. While fans were big proponents of the nine-step skin care line, many were still yearning for the return of color cosmetics. Their wish was just granted as the reality television star turned business mogul announced the launch of SKKN BY KIM Makeup via Instagram.
"I've recently been taking a skin-first approach towards my beauty routine," explains Kim. "In developing SKKN BY KIM Makeup, my goal was to not only create universally-flattering cosmetic essentials, but also to ensure that our products are clean, hydrating, and help improve the look and feel of skin with every wear."
Her new line, which marries skin-loving formulas with high-performance glam, is inspired by her signature smoky eye and nude lip. The roster includes 10 full-coverage velvety matte lipsticks, 15 long-wear matte lip pencils and a matte eyeshadow palette featuring 12 warm- and cool-toned nude shades.
The new offshoot drops January 26.
