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Kim Kardashian explains SKIMS name change

Kim Kardashian SKIMS
Kim Kardashian has opened up about her decision to change the name of her brand SKIMS

Kim Kardashian rebranded her shapewear company over fears the name Kimono was potentially "scandalous".

The 45-year-old reality TV star is the founder of successful fashion brand SKIMS but she was initially planning to launch the company under the name Kimono Intimates. However, the title prompted a fierce backlash over its nod to Japanese culture and Kim decided to change the branding following the outcry even though all of the company's labels had already been printed.

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