Kim Kardashian has made quite a name for her SKIMS shapewear and clothing brand. A number of her pieces have gone viral, whether they’re items totally worth splurging on or evoking humorous reactions from her followers — take her tortilla chip-sized micro bikini, for example — and even celebrities want in on the SKIMS action. Kardashian’s past campaigns have featured Tyra Banks, Heidi Klum and Brooke Shields, to name a few, and now she’s enlisted the help of some of the freshest names in music to help her promote her upcoming product launch. One of those artists in particular is likely to win some points with daughter North West.
North West is a big Ice Spice fan, as evidenced by several TikTok videos she and her friends have shot with the rapper, so it’s no doubt she approves of her mom’s latest business partnership. In addition to Ice Spice, her “Boy’s a Liar Pt. 2” collaborator PinkPantheress has been tapped by Kim Kardashian, in addition to RAYE and Nessa Barrett to show off some of the items that will be available on the SKIMS website this week. Check out the gorgeous Instagram photos:
