Kim Kardashian sent fans wild yesterday as she unveiled Tyra Banks, Heidi Klum and Candice Swanepoel as some of the faces in her latest SKIMS campaign.
But the mum-of-four has now received backlash over the image used - which sees her take centre stage - to promote the brand.
She posted the image on Twitter with the caption: "OK so I wasn't supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic."
Fans of CEO Kim kicked off in the comments section, with many accusing her of a Photoshop fail.
Some people pointed out it looked like Kim had been "photoshopped in" and that her hip and thigh area had been manipulated to make her look slimmer and curvier.
One person wrote: "Not only can’t people use critical thinking skills, they certainly don’t possess observational skills. These ladies are lovely, but if you think for a second these aren’t photoshopped (or anything else to mimic perfection), then, the photographic anomalies are obvious! (K’s hip.)"
Another critique slammed Kim, adding: "Just “jumped in” with full face & body makeup. Then MAJOR photoshop editing…I’m all for having hips/butt. But the Kar/Jen bodies are so disproportionate. No one has hips/ass that large with super skinny thighs. Shaped more like @BigBird."
A third added: "Oh right...I just happened to be there so I jumped in...of course dead center and I sucked my tucked body and rushed off to make sure I was photoshopped correctly because I get up and WORK!!!"
And a fourth shared: "Just “dropped by” to be center of attention. How convenient."
However others praised the iconic women for fronting the SKIMS campaign together.
Kim's new collaboration comes after it was announced that she's closing down KKW Fragrance - and the brand will have a re-vamp.
The reality star has implied she will remove her estranged husband's initial from the company's name as she said it will relaunch under a brand new name.
The mother-of-four said the changes will take place in the coming months, as the website will close at midnight on May 1st.
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