‘It’s not a bag: it’s a Baguette!’ cries Carrie Bradshaw in season three of Sex and the City. Important distinction. By the time that episode aired it was the year 2000 and the Fendi Baguette was the accessory — arguably birthing the ‘It bag’ phenomenon.
The Baguette has now turned 25 — marking the milestone in suitably glamorous style with a blockbuster show at Hammer stein Ballroom during September’s New York Fashion Week (Linda Evangelista walked; SJP sat front row — obviously. She also designed one of her own). As part of the celebrations, Fendi’s artistic director of womenswear, Kim Jones, called on Marc Jacobs to reinterpret the Baguette in his own design language. As well as his take on the bag, Jacobs was given carte blanche to create clothes and accessories, too.
