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The Guardian - UK
The Guardian - UK
Entertainment
Louise Willder

Killer crabs and bad leprechauns: how the best book blurbs excite our brains

A woman browses books in a bookshop.
‘Those few moments it takes to skim the blurb can help to make or break a title’s fortunes.’ Photograph: Kumar Sriskandan/Alamy

The chances are that you have read more blurbs on books than actual books. Perhaps you have even glanced at one I wrote: I’ve been a copywriter in publishing for 25 years, crafting those miniature stories that aim to distil a book’s magic and connect with readers. Part compression, part come-on, blurbs can also, as I found when I wrote a book about them, open up a world of literary history and wordy joy. Here are some things I discovered.

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