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Daily Mirror
Daily Mirror
Danielle Kate Wroe

Kids clothing brand owner 'can't understand' why mums offended by her baby grow design

Children's clothing has come under fire in recent years, especially if it's overly 'gendered', with criticism given to girls' clothing boasting slogans about prettiness, and boys' clothing telling them to 'reach for the stars'. Thankfully, there seems to be a societal shift as many stores now stock gender-neutral clothing - but one woman has come under fire after making a babygrow with a slogan many have found questionable.

Branding the women who don't like it as "snowflake Karen's", and "touchy women", the kid's clothing boss is wondering why people have taken offence to the design on the babygrow, saying it was a joke.

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