All he ever expected “was to cut a few records, make a little money, be able to have a taste of rock’n’roll. To have it work out the way it did, I’d say I’m pretty fortunate.” So says Robert James Richie, better known to us as Kid Rock, multi-platinum-selling raprocker whose albums Devil Without A Cause and Cocky – and later failed marriage to Pamela Anderson – have made him a superstar in his native US. Europe remained less convinced, not least when he took a more country rock route for 2003’s Kid Rock. The UK may have been wary but, as he proves below, he’s not short of friends.
