The first Thailand Travel Mart Plus (TTM+) slated for Khon Kaen next year is meant to be a stepping stone for the Northeast and second-tier cities, lifting international visitor growth by 20% over two years thanks to new infrastructure and products.
The TTM+ 2027 will be the largest business opportunity for the city and the Northeast, said Nattiya Tantasook, president of the Tourism Council of Khon Kaen.
