Khloe Kardashian had more control over her new perfume than her previous forays into fragrance.
The 'Kardashians' star has brought out her own scent, XO Khloe, and developing the product was a different experience to her previous efforts, KKW Beauty Pink Diamond and KKW Beauty Sapphire Diamond, which were created in collaboration with her sisters Kim and Kourtney Kardashian, or Unbreakable Bond, her venture with then-husband Lamar Odom.